What do you guys think about the pricing? Is it price competitive enough?
I see the roadster as more of a 2nd car category for most families (with 3rd seat if possible) or a young couple as opposed to family 5 seater car.
Driving the COSTS down automatically creates more demand; which in turn drives further costs reduction; thereby even more demand!!
Like the concept, the design, and the efficiency; but unsure about interior quality. I guess once it's out; there will be more marketing or review materials!
Note: I'm based in Australia and would love to see it here. Plenty of sunshine and long long roads!!!
MSRP under $18k is easily achievable just by offering the option of deleting items that aren't 100% necessary for everyone, but should be pretty easily added later*.
More cost-cutting discussion on this same forum here (click here)
The basic Aptera concept is already relatively inexpensive, so a stripped-down version would be pretty economical, especially as car #2 of a 2-car household. (the car for trips with "only" 1-3 people, with the 3rd-seat option)
*Solar, dual-motor, wheel covers, rearview cameras, & a smallest-avail batt that goes 625% of the US avg. daily drive.